How On-Page SEO Affects A Landing Page’s Quality Score

During the ‘Unbounce webinar’ of GrowthHackers a question raised which seems to be interesting for the whole industry, because sometimes search marketing people think SEO and paid are significantly different.

Question: Search & Google

"The best OnPage SEO Tool!"


During the ‘Unbounce webinar’ of GrowthHackers a question raised which seems to be interesting for the whole industry, because sometimes search marketing people think SEO and paid are significantly different. In fact they need to be treated equal and together.

Does On-Page SEO Affect A Landing Page’s Quality Score?

Morgan Brown described the issues and gave his answer with five bullet points of what really affects the quality score:

  1. Historical click-through rate of the account and keywords
  2. Relation between the bidden keywords and to created ads
  3. Relevance of destination URLs
  4. User-experience metrics
  5. Other factors

I posted my personal opinion to the question (read the full version here). The core meaning is:

Why should Google reward pages which follow the guidelines with better rankings in organic search but downgrade the quality score of a landing page doing the same. SEO and advertising are different, but as for the core of Google’s guidelines they are pretty similar: “Be user-friendly and not evil!”

Check out the all contributions to the post on growthhackers.com.


Published by Daniel Herndler on August 13, 2014

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Daniel Herndler

Daniel Herndler works as SEO & Analytics Manager for global brands and international companies. Daniel is also speaker at conferences like Search Marketing Expo (SMX) Munich and Content Day. He blogs on seomotion.org and some other blogs and platforms about SEO and online marketing topics, trends and news ... and sometimes about his entire life. At his current tasks as SEO and Analytics expert at LOOP - a worldwide leading digital agency - he's specialized on conception, innovation, experience and building brand awareness in search. You can follow Daniel on Twitter at @DanielHerndler and on !

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