During the ‘Unbounce webinar’ of GrowthHackers a question raised which seems to be interesting for the whole industry, because sometimes search marketing people think SEO and paid are significantly different. In fact they need to be treated equal and together.
Does On-Page SEO Affect A Landing Page’s Quality Score?
Morgan Brown described the issues and gave his answer with five bullet points of what really affects the quality score:
- Historical click-through rate of the account and keywords
- Relation between the bidden keywords and to created ads
- Relevance of destination URLs
- User-experience metrics
- Other factors
I posted my personal opinion to the question (read the full version here). The core meaning is:
Why should Google reward pages which follow the guidelines with better rankings in organic search but downgrade the quality score of a landing page doing the same. SEO and advertising are different, but as for the core of Google’s guidelines they are pretty similar: “Be user-friendly and not evil!”
Check out the all contributions to the post on growthhackers.com.
Published by Daniel Herndler on August 13, 2014
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