Google Uses HTTPS As A Ranking Signal

Now it’s official. Because security is very important for Google it now uses HTTPS as a ranking signal. A few months ago everybody thought about this topic because of Google I/O 2014: HTTPS everywhere. And now Google has gone a step further.

HTTPS and security as ranking signals

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Now it’s official. Because security is very important for Google it now uses HTTPS as a ranking signal. A few months ago everybody thought about this topic because of Google I/O 2014: HTTPS everywhere. And now Google has gone a step further.

Alsmost 5 months ago John Mueller talked about HTTPS and how rankings may change because of security issues at SMX Munich. It was pretty interesting to hear the same point of view as mentioned in todays Webmaster Central post from a bunch of SEOs and Online Marketing experts out there. They all seemed to think HTTPS and security will be a ranking factor in the future (or maybe was already).

Here are some insight what this signal is all about:

  • Decide what you need: single, multi-domain or wildcard certificate
  • Use 2048-bit key certificates
  • Use relative URLs for resources that reside on the same secure domain
  • Use protocol relative URLs for all other domains
  • Don’t block your HTTPS site from crawling using robots.txt
  • Allow indexing of all pages by search engines and avoid the noindex robots meta tag.

Read the full article about this topic on Google’s Webmaster Central and in addition watch the Google I/O 2014 video above.


Published by Daniel Herndler on August 7, 2014

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Daniel Herndler

Daniel Herndler works as SEO & Analytics Manager for global brands and international companies. Daniel is also speaker at conferences like Search Marketing Expo (SMX) Munich and Content Day. He blogs on seomotion.org and some other blogs and platforms about SEO and online marketing topics, trends and news ... and sometimes about his entire life. At his current tasks as SEO and Analytics expert at LOOP - a worldwide leading digital agency - he's specialized on conception, innovation, experience and building brand awareness in search. You can follow Daniel on Twitter at @DanielHerndler and on !

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