Google Adds International Targeting To Webmaster Tools

Google adds International Targeting feature to Webmaster Tools for better internationalization and to improve the use of hreflang and alternate attributes.

Maile Ohye of Google explains hreflang and alternate attributes

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Google adds a new ‘International Targeting’ feature to Google Webmaster Tools. With this feature webmasters can check hreflang attributes and alternate tags of their web pages sort by language and country. International targeting makes it much easier to find conflicts in internationalization of your contents.

International Targeting in Google Webmaster Tools
International Targeting

To learn more about international websites and the use of rel=”alternate” in addition to hreflang tags for your search engine optimization watch this video of Maile Ohye, Google’s Developer Programs Tech Lead. Maile explains how to use these tags and their most important issues.

Read more about this topic in Google’s support documentation.

Published by Daniel Herndler on July 16, 2014

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Daniel Herndler

Daniel Herndler works as SEO & Analytics Manager for global brands and international companies. Daniel is also speaker at conferences like Search Marketing Expo (SMX) Munich and Content Day. He blogs on and some other blogs and platforms about SEO and online marketing topics, trends and news ... and sometimes about his entire life. At his current tasks as SEO and Analytics expert at LOOP - a worldwide leading digital agency - he's specialized on conception, innovation, experience and building brand awareness in search. You can follow Daniel on Twitter at @DanielHerndler and on !

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