Getting Started With The New Google News Publisher Center

Google News organizes the world’s news and makes it accessbile for users. Therefore websites which want to be part of Google News have to follow the News guidelines. Start now by using the new Google News Publisher Center!

"The best OnPage SEO Tool!"


Google News organizes the world’s news and makes it accessbile for users. Therefore websites which want to be part of Google News and seek content and timely information have to follow the News guidelines:

Google News general guidelines:

  • Sites should contain timely reporting on matters that are interesting to users.
  • Focus on honest journalistic attribution and values.
  • Show your clear expertise and authority.
  • User accessible contact information and author biographies.
  • Take care of readability, correct spelling and grammar and try to use clear language.

Google News technical guidelines:

  • Use a clear article permalink structure.
  • Use clear article links in HTML format to be crawlable.
  • News crawlers can only read and include HTML articles, no PDFs or others.
  • Robots.txt needs to allow crawlers access to your news content.
  • Try to only use text and image content (Google is not able to index e.g. audio files yet).

Google News quality guidelines:

  • Be user-friendly and provide high-quality user experience.
  • Google News is not a marketing service.
  • Choose proper meta tags and use news keywords or standout tags in a correct way:


Use the new Google News Publisher Center for verifying your website and review or update your news site details. If you are not verified yet you can follow the instruction in your dashboard and get a quick look on it in the screenshots below to see how it works.

Google News Publisher Center Dashboard
Google News Publisher Center Dashboard
Google News Verification - Step 1
Google News Verification – Step 1
Google News Verification - Step 2
Google News Verification – Step 2

Check it out and become a Google News Publisher!


Published by Daniel Herndler on August 6, 2014

For successful Online Markting campaigns!

Sign up and get latest SEO news via email!

Daniel Herndler

Daniel Herndler works as SEO & Analytics Manager for global brands and international companies. Daniel is also speaker at conferences like Search Marketing Expo (SMX) Munich and Content Day. He blogs on seomotion.org and some other blogs and platforms about SEO and online marketing topics, trends and news ... and sometimes about his entire life. At his current tasks as SEO and Analytics expert at LOOP - a worldwide leading digital agency - he's specialized on conception, innovation, experience and building brand awareness in search. You can follow Daniel on Twitter at @DanielHerndler and on !

Follow me and stay connected!

Leave a Reply

Your email address will not be published. Required fields are marked *